LEADS VS. VIDEO-BASED PROGRAMS

DEALERSHIP ROI CALCULATOR

Change Yellow Fields, Green Fields are Calculated. Enter percentages as decimal, i.e. 15% = .15.

(Costs are Monthly, Try to minimize Cost Per Visit, maximize ROI)

Assumptions:

Average Profit per Deal

Dealership Closing Ratio - Deals/Visits

Video-Based:

% of VDP Web Visitors that watch Video to 100% Completion

% of 100% Complete VDP Video Views that Turn to Visits (Google says 49%)

Leads-Based:

% of Web Leads (from Leads-Based Program) that Turn to Visits

PROGRAM

Cost

# of Leads

BDC Costs per Lead

Total Cost per Lead

# of Visits

Cost per Visit

# of Deals

Program Profit

ROI

Leads-Based

Cost of Program

Web Page Views

100% Video Views

Cost per View

# of Visits

Cost per Visit

# of Deals

Profit from Program

ROI

Video-Based